OVERVIEW OF MODERN TOOLS AND APPROACHES TO THE DEVELOPMENT OF AR APPLICATIONS

Abstract

This article is devoted to the research of augmented reality (AR) technology and its impact on various spheres of human activity. In the introduction, the concept of AR is defined as an innovative technology that expands the perception of the real world by overlaying virtual objects on it.

In the section "Variants of Augmented Reality Architecture" different approaches to the organization of AR systems are considered. Cloud architecture, edge computing (MEC) architecture, local architecture and hybrid architecture are highlighted, each with its own characteristics and advantages.

The Developer Tools section covers the key tools that developers use to create AR applications. The game engines and software development kits (SDKs) that help implement AR projects with various functionalities are covered in detail.

The section "Applications of AR" discusses a wide range of industries where augmented reality technology is used. Its role in marketing and advertising, education, medicine, and games and entertainment is examined. The potential of AR to improve learning, medical diagnostics, advertising campaigns and gaming experiences is highlighted.

The main conclusions of the article are summarized in the conclusions. The importance of augmented reality technology for modern society is emphasized and the prospects for its further development are determined. The need for further research and development to solve challenges and optimize the functionality of AR systems is indicated.