ANALYSIS OF THE INFLUENCE OF PLACE OF RESIDENCE AT THE LEVEL OF READER DEMAND

Abstract

The paper presents the factors influencing the level of reader demand: place of residence; level of education; profession (occupation); content, subject of publication; availability (accessibility) of the publication; family (role of the family); reading traditions; social background. At the same time, the most priority of them is the "place of residence" factor.

The number and distribution of the population in cities and villages has a significant impact on the level of reader demand. A large population in cities leads to an increase in reading activity. This is due to greater availability of bookstores, libraries, cultural institutions and other literary resources. Various literary events, book fairs and festivals also take place in the cities, which stimulates the interest in reading and contributes to a greater demand for books.

In villages, where the population is now smaller, the level of reader demand may be lower. This may be due to limited access to bookstores and libraries. The lack of literary events and a limited selection of books can reduce the interest in reading among the rural population. However, it is worth noting that some villages may have an active reading community, especially if there is access to e-books and online resources.

To understand the principles of formation of reader demand, the article provides a classification of cities|villages by the number of residents. The number of urban and rural population, as well as temporal changes in this number, are compared. The dependency of the population on the region of residence is analysed. The trends of changes in the number of cities, towns and villages and in a certain period of time are demonstrated. The number of administrative-territorial units by region of Ukraine is also compared. The distribution of books and brochures publications by territory is presented.